The Obama administration might rebrand the U.S. in Turkey and reduce the scope for anti-Americanism, but we should be wary of expecting an automatic improvement in the relationship. There are many obstacles to negotiate, particularly with respect to the Middle East. The turn of events, especially in Iraq, might highlight awkward differences. Furthermore, Washington is likely to interpret multilateralism to include support from its friend when its initiatives fail. For Turkey in particular this might bring some difficult dilemmas, and raise questions concerning some of Turkey’s diplomatic relationships.