Since the 1990s, Turkey has witnessed the emergence of both rapid industrialization and an opening up to the globe in the cities of the Anatolia region, also known as the “Anatolian Tigers”. There is another Turkey beyond Istanbul and Ankara, one that is not backward as is commonly assumed. It remains quite fragmented, and while there is poverty and regional inequality, there is also dynamism. The Europeanization process of Turkey has been instrumental in these cities’ growth, but today, due to conditions of the world economy, they are looking towards the Middle East and Africa to expand their businesses.