The Islamic Republic of Iran entered into a new era of public diplomacy following Hassan Rouhani’s victory in the June 2013 presidential election. Iran seeks both to revitalize its soft power tools and reach out to the international community through a more moderate, tolerant, and open dialogue policy. Digital diplomacy and social media have become increasingly important to this end. The author expounds on the new administration’s social-media friendly approach to fulfilling its foreign policy goals, in addition to taking stock of the soft power initiatives undertaken by international actors, and the possible obstacles for Iran in employing these same methods.